Hello, my name is
Raphael
Tissera
I am a
Digital marketing, brand strategy and creative storytelling for FMCG, energy, mobility and technology brands in Sri Lanka and beyond.
Warnakulasuriya Nipun Raphael Tissera
- RoleMarketing Executive
- Based inNegombo, Sri Lanka
- E-mailnipunraphael753@gmail.com
- Phone+94 76 191 1906
- AvailabilityOpen to collaborations
About me
Turning creative ideas into measurable brand impact.
Hello! I'm Raphael Tissera, a dynamic digital marketing and creative strategy professional with hands-on experience in FMCG campaigns, branded content and YouTube-native storytelling. I'm currently a Marketing Executive at CodeGen International, where I plan and execute data-driven campaigns for brand visibility, lead generation and customer engagement.
I lead multi-platform digital initiatives, coordinate creative teams and deliver content that drives engagement and brand impact. With a Bachelor's degree in International Business Management (IPAC Business School, France) and a background that started in my family's hospitality business, I blend a business-management foundation with creative execution and analytics.
Beyond work, I'm an active member of the Rotaract Club of Negombo, serving as Public Relations Director for 2026/27 after two consecutive terms as Professional Development Director (2024/25 and 2025/26). I'm passionate about youth leadership, community projects and mentoring young people toward their next step.
Involvement
My experience
From family business and freelance design to agency, media and corporate marketing — listed newest first.
Travel through my timeline
Drag the slider to see what I was studying, doing and leading in any month.
Work experience
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Mar 2026 – PresentCurrent
Marketing Executive
CodeGen International · Full-timePlanning and executing data-driven marketing campaigns for brand visibility, lead generation and customer engagement. Optimising performance through insights and analytics across the CodeGen ecosystem of brands, with a focus on strengthening global brand positioning and corporate storytelling.
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Jan 2025 – Feb 2026
Trainee Marketing Executive
IdeaHellContributed to digital and branded content strategy for YouTube creators and FMCG brands. Supported script development, creative concepts and youth-focused storytelling projects, and coordinated production teams to contribute to marketing communication planning.
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2024
Trainee Marketing Executive
ESOFT Metro Campus · Campus OneSupported marketing communications, campaigns and education-sector promotion, and contributed to digital strategy for the campus.
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Aug 2023 – Mar 2024
Marketing Executive
Yugen SolutionsSupported digital marketing strategies for hotels and SME brands in Negombo. Assisted in content planning, data-informed storytelling and brand engagement initiatives, and coordinated creators, editors and brand teams to execute campaigns.
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Sep 2022 – Jan 2023
Trainee
Asia Asset Finance PLCDeveloped financial handling, customer communication and documentation accuracy. Observed operational decision-making and asset evaluation workflows, building a practical understanding of how financial services run day to day.
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Jun 2019 – Mar 2022
General Management Trainee
DPR Nipun Enterprise & The Claws Restaurant · Family businessManaged day-to-day operations and supported digital transformation initiatives. Gained an understanding of business operations, customer relations and leadership, and helped the family business build its digital presence on social media.
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Jun 2018 – Aug 2022
Freelance Graphic Designer
Self-employedBalanced school and university studies with freelance graphic design work, crafting engaging visuals for clients. Developed a diverse portfolio of design projects, strengthening both technical skills and client communication.
Education
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2022 – 2024
Diploma in Multimedia
Wijaya Graphic · Negombo -
2020 – 2023
Bachelor of International Business Management
IPAC Business School, France · Colombo -
2009 – 2020
Advanced Level — Mathematics
St. Nicholas' International College · Negombo
Community leadership
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2026/27Current
Public Relations Director
Rotaract Club of Negombo -
2025/26
Professional Development Director
Rotaract Club of Negombo -
2024/25
Professional Development Director
Rotaract Club of Negombo
Take a look
My services
Marketing Strategy
Positioning, campaign planning and go-to-market thinking that turn brand goals into measurable growth.
- Brand positioning
- Campaign planning
- Go-to-market thinking
- Performance reviews
Brand Development
Build and protect a clear, consistent brand identity and story across every channel.
- Brand identity consistency
- Corporate storytelling
- Tone of voice
- Cross-brand ecosystems
Digital Marketing
Performance-minded campaigns across Meta, Google and search, guided by data and insight.
- Meta Ads
- Google Ads
- GA4 & Tag Manager
- SEO
Content & YouTube Strategy
Scripts, creative concepts and youth-focused storytelling for YouTube creators, FMCG brands and social channels.
- Scripts
- Creative concepts
- Youth-focused storytelling
- Channel strategy
Social Media Management
Manage and grow social presence to increase brand awareness and engagement.
- Content calendars
- Community engagement
- Growth reporting
- Creator coordination
What I bring
Skills & credentials
Core skills
Platforms & tools
Certifications
My blog
Featured writing
Fresh articles and newsletter editions on marketing, brands and innovation.
Contact
Let's collaborate.
Have a brand, campaign or content idea? Send a message and I'll get back to you.
- Based inNegombo, Sri Lanka
- Call / WhatsApp+(94) 76 191-1906
- Emailnipunraphael753@gmail.com